Harb's Perfume

France

Aug - April 2025

• Created several visuals for HARB Perfumes’ new product launch, which were featured on in-store stands and social media platforms. My work involved conducting professional product photography in a studio setting and enhancing the visuals through editing in Photoshop, as well as integrating creative elements using AI image generators.

CogniTech

France

Sept 2024 - April 2025

• Created a cohesive visual identity, encompassing logo design, business card, & brand guidelines to establish a strong and consistent brand presence.
• Designed and developed a fully responsive, user-friendly website using Webflow, ensuring seamless navigation & optimized performance across all devices.

TEDMOB

Dubai

Dec 2024

• Revamped the brand identity by redesigning the logo & refreshing the visual language that aligns with the company’s vision and values.
• Updated the company profile with compelling content and a polished design to effectively communicate the brand’s story, mission, and offerings to stakeholders and clients.

GOODEATS

Dubai

Dec 2024 - March 2025

• Executed the design for food packaging products, ensuring a cohesive and visually appealing brand presence.
• Created a professional company profile to effectively showcase the brand’s values, mission, and offerings.
• Designed and developed a fully functional Shopify e-commerce platform for their beverages and protein products, delivering a seamless, intuitive, and user-friendly online shopping experience.

IoT

Saudi Arabia

Sep - Oct 2024

• Designed the IoT company profile, by carefully simplifying and organizing complex information. My approach emphasized visual appeal while ensuring the content was clear and accessible to a wide audience. This redesign aimed to improve comprehension and engagement, making key points easy to grasp at a glance.

SOFREE

Dubai

Sept - Oct 2024

• Designed eye-catching and functional packaging for their cracker products, ensuring the designs aligned with the brand’s visual identity and resonated with the target audience.

Véronique Perle

France

Feb 2024 - Apr 2024

• Conceptualized and developed the visual identity for an online e-commerce store specializing in bags and accessories, including the creation of a mood board, logo, brand colors, typography, packaging, and wrapping materials.
• Managed and produced engaging social media visuals for Instagram and TikTok, maintaining consistent branding while creating content tailored to attract and engage the target audience

IDAKTO

France

Dec 2023 - Jan 2024

My work was seen & approved by the current Egyptian president el-Sisi

• Created several animations for the ”Mon identité numérique” application, an official Moroccan & Egyptian application for authenticating a citizen with official services

Event Mobile App - Paris

France

May - June 2023

• Created a mobile application for a community of young expatriates in Paris, enabling them to create and manage events.
• Created the visual identity
• Animated & managed the Sprint (Agile mode) in Miro to set objectives, identify problems & challenges, etc...   Built interactive wireframes for user testing   Finalized the prototypes using Figma, including micro-animations
• Built interactive wireframes for user testing
• Finalized the prototypes using Figma, including micro-animations

Double C

USA

August 2023

• Crafted the visual identity for an e-commerce clothing line, including the development of a mood board, logo, brand colors, typography, and designs for packaging, wrapping, and stickers, ensuring a cohesive and memorable brand presence.

JALIOS

Paris

Nov 2020 - Sep 2022

• Enhanced  Jalios Digital Workplace  SAAS solution & DWD website, by designing products that meet users' needs & by creating a memorable, satisfying experience.
• Optimized user journey by creating wireframes, prototypes & micro-interactions, while respecting web & mobile UI standards.
• Controlled quality of mock-ups produced by the developers
• Improved the visual identity & unified Jalios image for all their digital and print products    Prioritized web accessibility standards in graphic choices   Produced ergonomic audits, according to Bastien & scapin rules    Took part of user understanding: interviews, user tests, google analytics, benchmarking
• Prioritized web accessibility standards in graphic choices
• Produced ergonomic audits, according to Bastien & scapin rules
• Took part of user understanding: interviews, user tests, google analytics, benchmarking

PSLAB

Lebanon

July 2018 - July 2019

• Renovated PsLab's website, a high-end B2B fixture provider, leading to an improved and simplified digital experience increasing their online exposure by 55%, the number of digital leads by 35%, and decreasing technical support cases by 65%.
• Defined the rules & regulations of the PsLab visual identity   Conceived prototypes & wireframes
• Created a Design System/Atomic design

BLOM BANK

Lebanon

September 2016 - June 2018

• Managed a complete redesign of their internal & external digital platforms, which led to increasing online traffic by 75%, client satisfaction by 96% and click-through rate by 80%, & helped decreasing their workload by 35% , & customer service calls by 45%  
• Created & designed multi-device interfaces to be developed, zoning, mockups & prototyping, while respecting UI standards and the existing brand identity.
• Created & maintained a component library
• Understood customer needs & made appropriate proposals
• Created communication media and campaigns like bank cards (visa and mastercard), sales brochures, advertising visuals, flyers, & posters, Facebook posts & campaigns

DADA & ASSOCIATES

Lebanon

September 2015 - June 2016

An interior design company

• Built 3DS Max models and Photoshop renderings, for the following projects: Beit Misk, Ammache, Fakhoury, Adib Dada, Nicolas Shammas, Mulla Villa, Amman Mosque
• Modified & created of visuals on Adobe Photoshop and Illustrator

Dar el Handasah

Lebanon

September 2014 - June 2015

• Modified & created of visuals of Interiors on Adobe Photoshop and Illustrator