SOFREE

Based in the heart of the UAE, this bakery is redefining wholesome indulgence with a commitment to health and sustainability. Using only 100% organic ingredients, the bakery offers a delicious range of treats that are entirely free from gluten, dairy, wheat, lactose, soy, yeast, refined sugar, and GMOs. Each product is thoughtfully crafted to cater to diverse dietary needs without compromising on taste or quality.

Designed the packaging for four distinct cracker flavors Salt, Pepper, Chili, and Onion & Gralic. Focused on creating vibrant, ingredient-inspired illustrations and clear, appealing layouts that highlighted the natural freshness of the products. The design balanced creativity with practicality, ensuring strong  appeal and easy readability while staying true to the brand’s visual language.

visual alignment

Led the creation of the packaging design for the launch of a new crackers product, ensuring the design aligned seamlessly with the company’s existing brand identity. This involved integrating the brand’s established visual elements, such as logo placement, color palette, typography, and overall aesthetic, while creating a fresh and eye-catching design to capture consumer attention.

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